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Private club house for family compound in North Carolina. Three distinct programs, with significantly different ceiling height requirements, are assembled together much like they are in local barns. The gym, the lounge and the sports hall are kinked in plan to optimize views and connect to a large outdoor area organized around a big fire pit and bbq.
Club House
Entry with ramp into interior
Metropolis Event Space
ROOFTOP SPA  New York, NY.  The owners of a west Chelsea townhouse sought to add a rooftop spa to their historic home. Exclusively for relaxation and exercise, the space includes an outdoor swim machine, soaking-tubs, steam shower, sauna, reading room and contemplation courtyard. The challenge was to design an addition that would not be visible from the street since property was located within the Chelsea Historic district and minimize construction time. The solution was a prefabricated structure to be craned into place in sections. Employing a moment resisting steel frame, the spa rests on steel beams spanning between the existing brick party-walls. Exterior finishes are zinc, interiors are cultivated mahogany.
Rooftop Spa
Launch Studios, New York, NY.  Miloby Ideasystem was commissioned to design Launch Studios, a CG/ animation company, from the ground up. The work showcases Miloby’s integrated approach to design and ability to deliver seamlessly across creative channels – from visual communication to architecture. Our goal was to communicate Launch’s technical prowess while also having it feel that they understood design and the creative process. The approach focused on creating a bold brand language that their particular client base would value. We created a front-end identity to what had previously always been treated as a back-end service within the advertising and entertainment industries. This strategy paid off. Since 2005 Launch Studios has risen to be an industry leader in both sales and innovation, recently being sold. The work has received an international design award from ID magazine and has been widely published in design journals.
Launch Studios
Located on five adjacent properties overlooking a private lake and the Smokey Mountains, this project included the planning of four private residences, a clubhouse, spa, two boathouses, waterfront and common areas. Allowing specific site conditions such as views, topography and significant trees to influence the placement and design of each structure, the strategy capitalized on opportunities for individual expression while arriving at a cohesive and sustainable whole. The individual homes are conceivedas as ‘view-finders’ located at higher elevations to optimize vistas of the lake and mountains. Like fingers that extend down the slow the private gardens become a larger shared public space near the water. A braiding of ‘deck’ and ‘beach’ connects the boathouses located on each end of the property’s lakefront.
Family Compound
The design, which was required to fit within the building envelope of a previous structure, is conceived as a room off the pool. Comprised of large sliding barn doors its façade open up towards the elevated 25-meter pool to create an outdoor lounge area. Inside, the spaces are organized into dry and wet zones to operate equally well as a spa in winter months and includes a Japanese cedar soaking tub, a sauna with a window towards the garden, open showers and kitchenette.
Wainscott Poolhouse
Mixed Use Builing, St. Paul, MN.  As part of a master plan to revitalize a marginalized landscape in St. Paul’s downtown area, Miloby is designing a building that occupies a full city block. The program includes retail, live/work residential and parking for the adjacent soccer stadium. Employing an organizational strategy defined by the limitations of the parking module, the building is established by a 60’ wide spiraling topology. The rotated form works to create an interior courtyard and deliver daylight to the retail and the parking program. Above the retail and parking levels, the spiral is stretched and lifts up to create a live/work residential ‘tail’ that floats above a rooftop garden. The six block Lafayette Yards project includes works by Coen+Partners, Office dA, GTects, ARO and Thomas Pfeifer.
Mixed Use Building
Urban Reserve Housing, Texas.  Speculative design for a housing developer in Dallas who specializes in the un-common trend of building modern homes in suburbs under 2000sf We began with a box for living, that was extruded the length of the site. And then we distributed the program gradient along its length. Utilities at the street, shared public spaces in the middle, to private rooms at the rear. The mid portion is popped open to significantly reorient the space to the garden and provide additional living space to the modest floor area.
Urban Reserve Housing
Community Aquatics Center, Sweden. This communal bath and recreation facility is the first phase of a larger master plan. The site sits on abandoned docks along the archipelago and next to a canal that acts as a gateway to the old city center. The design fuses the indoor program with land and water landscape elements (including a waterfront promenade, a beach and small boat dock) to produce an aquatic anchor for the urban revitalization of the area.
Community Aquatics Center
View from the shore
Bath & Conference Building
Times Square, NY. Inspired by the Eames film “Powers of 10”, we sought to express different visual information at the different scales of experience.  At close range (1:1), the various indigenous New York State flora and fauna, abstracted into a iconography of wilderness, reflect the city’s own diversity.  At a more distant POV, from surrounding office buildings for example, the piece reads as a manicured pattern, a giant graphic carpet.  INSTALLATION: A significant aspect of our concept is tactical. We wanted to create the appearance of a random exploding pattern, while actually using organized sets of repeating “clusters” of flora and fauna.  The format allows the giant blooms to be easily mapped onto any part of the site with not much more than eyeball accuracy.   Using preliminary DOT template information, we have created evenly sized groups of configurations that are mapped out in 4 larger sets: 1. CENTER – the core is one unit, shown in epoxy color “White” 2. SMALL RING – the first ring around the center, shown in “Irish Cream”3. MIDDLE RING – composed of 2 larger repeating units, shown in “Sunset Blush”  4. LARGE RING – composed of 4 repeating units, shown in “Merlot”
Blooms
Project for Smirnoff Global including the design, specification and fabrication of 14 “crates” being deployed internationally for their ‘Nightlife Exchange Program’. Our scope included coordinating with the various global advertising agencies and event teams, design and engineering of crate, graphics and lighting design. Additional work included design for digital and television media.
Smirnoff
Aerial View
SuperSubUrban
The office design for this food company is part of an overall branding project by Miloby. The branded space for press, celebrity-chef events and sales meetings is inspired by the product that launched the company – extra virgin olive oil. Luminous green colored glass partitions and thick dark walls, or bulkheads, delineate between private and common areas within the larger work environment. To allow this relatively compact environment retain a sense of openness the bulkhead walls absorb storage while framing views of the city skyline and the backlit translucent ceiling panels upgrade the common ‘dropped grid’ by transforming the surface into one continuous light. The project won BEST INTERIOR in the Solutia International Design Award and has been widely published in architecture and design journals.
Executive Offices, Miami
Having purchased a property under construction the client commissioned us to convert the incomplete structure into a luxurious modern home. The challenge was to bring formal clarity to the existing condition and optimize the limited zoning envelope. The spaces on the main floor orient towards the outdoor courtyard, which has a perimeter wall comprised of full height sliding glass doors and wood scrims. Able to open up completely to the outdoors the courtyard effectively becomes an additional living room. The upper floor features a large master wing with library, terrace, open bath island and an exterior stair that leads directly to the pool. On the opposite end is a guest wing. The project has been published in many architecture and design journals.
East Hampton Residence
Sodra Tennis Center, Sweden.  Prototype for Tennis-Centers sized to mid-sized swedish citiy employing timber as its main structural system. To accomodate for local variations in site and program, the design sets forth an iconic form, adaptive and scalable, intended to delight the local community, while raising the profile of Swedish tennis and celebrating the craft of regional wood construction. A wood shed, sheathed in plywood, frames a performative façade that acts as both billboard and beacon. The main façade, stained green, is inset behind a gigantic net to create a public porch and set a dramatic tone for the theatre of sport.
Sodra Tennis
© 2011 MILOBY IDEASYSTEM
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