Launch Studios, New York, NY. Miloby Ideasystem was commissioned to design Launch Studios, a CG/ animation company, from the ground up. The work showcases Miloby’s integrated approach to design and ability to deliver seamlessly across creative channels – from visual communication to architecture. Our goal was to communicate Launch’s technical prowess while also having it feel that they understood design and the creative process. The approach focused on creating a bold brand language that their particular client base would value. We created a front-end identity to what had previously always been treated as a back-end service within the advertising and entertainment industries. This strategy paid off. Since 2005 Launch Studios has risen to be an industry leader in both sales and innovation, recently being sold. The work has received an international design award from ID magazine and has been widely published in design journals.

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Lobby

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Reception

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Elevator lobby

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Edit Suite: Open

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Edit Suite: Closed

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Translucent wall of edit suites

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Launch logo & id

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Website

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Collateral

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Launch advertising

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