Brand Strategy
This phase of development involves close work with Clients to bridge between what a brand does and what consumers want. Our goal during this phase is to identify the brand’s core value.
Brand Strategy
Insights (qualitative/quantitative)
Growth/Product Ideation
Brand Extensions/Roadmap
Adcepts
Concept Validation
Brand Design
This is when a brand becomes a unique and creative expression – an ideasystem that allows it to move into real world, across media, across scale. It is how a consumer experiences a business.
Identity Design
Naming
Graphic Design
Package Design
Creative Direction
Environments (Physical)
Brand Amplification
Built on a clarity of vision, this phase involves the creation and deployment of the tools needed to amplifies a brand’s message – to lift its story above the din of the media/retail milieu.
Sales Collateral
Retail POS
Marketing
Web
Social
Other Media