Design That Moves People

Brand Strategy


This phase of development involves close work with Clients to bridge between what a brand does and what consumers want. Our goal during this phase is to identify the brand’s core value.


Brand Strategy

Insights (qualitative/quantitative)

Growth/Product Ideation

Brand Extensions/Roadmap

Adcepts

Concept Validation

Brand Design


This is when a brand becomes a unique and creative expression – an ideasystem that allows it to move into real world, across media, across scale. It is how a consumer experiences a business.


Identity Design

Naming

Graphic Design

Package Design

Creative Direction

Environments (Physical)

Brand Amplification


Built on a clarity of vision, this phase involves the creation and deployment of the tools needed to amplifies a brand’s message – to lift its story above the din of the media/retail milieu.


Sales Collateral

Retail POS

Marketing

Web

Social

Other Media