“What is good branding?”

Miloby_Quotes-06What is good branding?  This is a question we often get asked.  And this is the most straight-forward answer we have.

Because, beyond every particular other thing,  the moment your branding matters most is the moment it leaps across the abyss from “need” to desire”.  Desire trumps all, it trumps pricing, and YouTube memes, and celebrities, but yet somehow involves them all too.  Generating desire means that when a person stands across from your product, or service,  both their head and their heart is saying that you are the right choice.