Branded Environment for Smirnoff

This project was one part of a very large global campaign for Diageo’s Smirnoff brand. Our scope was to work with all involved agencies in the design and integration of the branded object into the global program.

Over the course of two summers, the Nightlight Exchange Project, was a multi-pronged marketing concept that included such varied media as MTV, BET’s Masters of the Mix, launch parties in 13 countries and a 360˚ media campaign.