Capturing the Murad brand philosophy

This branding project was a refresh of the visual assets for Murad® skincare. The creative direction and produced assets are now deployed globally, featured on their web site and social channels. This work was done in collaboration with the film-maker Ryan Hill.

Our work included the creative direction for a series of educational videos, in-store media and online creative. The challenge was to explain the founding principles Dr Murad used to guide the development of skincare products in his medical practice while presenting a modern vision of where the brand lives today.