Iconic Italian

Lucini Italia is a brand we built and launched for its founders.

The core idea was to recreate the splendid Italian food culture in an American brand that focused on premium quality ingredients and authentic culinary traditions.

Our work was rooted in consumer research and an immersive attitude towards design-development. We travelled to location, we recruited chefs and executed every painstaking detail of the brand.

Launched originally as an olive oil company, Lucini Italia grew to include craft wine vinegars, sauces soups and various specialty products. All of the naming, art direction and proprietary structural packaging was developed by Miloby Ideasystem.