Miloby Ideasystem developed a series of custom publications that would leverage an editorial fashion attitude in the presentation of brand content to consumers.
The most recent issue, “For the Love of Making” was a documentary photo essay shot by award-winning filmmaker Ryan Hill and cast with influential “makers” from across a variety of creative industries. The models were shot in their work environments wearing new fall fashions.
These oversized printed newspapers aptly captured the casual grace and understated cool of the NSF brand and provided retailers content for their shoppers.
Our scope of work included the casting of the influencers, producing the photoshoots and all graphic design of the printed work. We also worked closely with the public relations firm that was selected to help promote the project.