This innovative sampling program highlights our integrated approach to brand design. Working across business silos, we created a mareketing tool that worked across multiple functions. We knew they needed something that could be used for in-store sampling, but then we rolled into into a food service offering, and a promotional value-add item.
We created for Lucini Italia an item that worked to protect the quality and efficacy of the premium ingredients, while expressing to consumers that they did things differently – that they were approachable and modern. Most other brands use miniature bottles, our goal was find a merchandising vehicle with the biggest billboard space.